Why is it not enough to have a nice website?

Author: Komjáti Dávid

Date: 2023-11-29 09:00

Reading Time: 4 minutes

#speed #optimalization #CTA

Website design today is often primarily focused on visual appeal. Attractive design, eye-catching graphics and an aesthetic layout are all important, but what's beyond that? Why isn't just good looks enough?

Why is an aesthetically pleasing website important?

Your website is often your first point of contact with visitors. The power of the first impression is crucial, as a user usually only spends a few seconds to judge a website. Attractive design and aesthetic layout can create the immediate connection needed to turn a visitor to further content.

A well-designed website not only communicates brand values, but also conveys trustworthiness. An orderly, clear layout helps you immediately identify what the website is about, what it's about, and why it's worth browsing further. This creates a first impression that can generate long-term interest.

Users move quickly from one page to the next, so you need to grab their attention from the first moments on the website. Appearance is therefore not just an aesthetic consideration, but a powerful tool for instant attention and visitor retention.

The role of functionality

In addition to the visual appearance of a website, functionality is also a key element of the user experience. A well-functioning website can achieve its goals quickly and efficiently, whether it's searching for information, buying a product or any other conversion activity.

Functional web design means that the site is not only beautiful, but also easy to navigate, with buttons and functions easy to find. Menus, links and search boxes are logically arranged, which speeds up the process of finding the information visitors are looking for.

Well-designed functionality is not only convenient for users, but also helps search engines understand and rank the site. Simple and clear navigation improves the site's SEO performance, helping to achieve higher rankings in search results.

User experience and usability

The user experience of a website is one of the most influential factors in how much time a visitor spends on a site and ultimately how they make a decision. Usability, or the ease of use of a website, is fundamental to this process.

Visitors need to find what they are looking for quickly and easily. A logical layout, clear navigation and clean design are all factors that contribute to a pleasant and efficient user experience. It is important that the site structure supports not only the design but also the content hierarchy.

Responsive design is also essential, as users may arrive at the site from different devices. An adaptive layout allows the site to look and function well on any display. However, as well as being easy and quick to use, the user experience must also appeal to the emotions.

Speed and optimisation

The speed and performance of a website is one of the most important aspects of user experience and search engine rankings. A slow page can not only confuse readers, but search engines also prefer fast-loading websites.

Visitors tend to expect instant results and a fast loading page increases user satisfaction. Also, search engine algorithms value speed and favour fast pages when ranking.

Relevant content

One of the keys to your website's success is the relevance of your content. It's not enough to be visually appealing, the content of the page must also be valuable to visitors and search engines.

Relevant content helps visitors understand what the site is about and why they should spend time on it. In addition, search engines also value the relevance of content and this contributes to the ranking of the website in search results.

It's important that content doesn't just focus on the keywords you've highlighted, but actually answers visitors' questions and needs. It's worth regularly updating content and adding new information or articles to the site so that visitors can always find new and interesting things to read.

The role of CTAs

CTAs, or "Call To Action" buttons and elements, are essential on websites. These interactive elements are designed to guide and encourage visitors to take desired actions, such as purchase, register, download or contact us.

Effective CTAs not only stand out visually from the site design, but are also persuasive and clear in their content. A good CTA helps visitors find what they are looking for and easily reach conversion points.

Would you like us to review your website? Are you looking for a new website?

I hope our article helped you understand why it's not enough to "just be present" on the web.

If you are seriously thinking of starting a new website, renewing your old one or just want to revamp your website drop us a line!